Do You Know about The Power of Digital Marketing?

 

AM Total Business Solutions Ltd - www.angelarmorris.com

By Angela Morris

Do You Know about The Power of Digital Marketing?

What is digital marketing? (I hear you ask) Keeping it simple, digital marketing a tool used to promote products or brands using one or more forms of electronic media. How is it different? Digital marketing uses channels and methods that allow your business to analyse marketing campaigns and understand what is working and what isn’t!

Digital marketing is an excellent branding tool which some of you are using this strategy already but perhaps don’t realise it!

digital marketing

Just like any other business, when it comes to digital marketing, you need to have your strategy clear before you start to execute it. For example if you want to create your first  Facebook group, LinkedIn or make a YouTube video here are some things to consider:

  1. Who is the customer & what problems are you solving?
  2. What makes you different and what is your branding plan?
  3. Where are your customers and where are you likely to find them?
  4. Who are your competitors?
  5. What is your tactical plan going forward?
  6. What will you do with the results and feedback?

Once you have evaluate the above, you can begin to think about which marketing channels will be best for your business.

You may already know that  internet is one of the more popular channel associated with digital marketing but have you thought including text messaging, mobile instant messaging, mobile apps, podcasts or just plain emailing! How about blogging?

Can you imagine being able to send out a message to thousands of potential customers at the press or click of a button?

3 reasons why you should use digital marketing:

  1. It is very cost effective- for those who don’t have “deep pockets” for advertising you can develop your own online marketing strategy.
  2. Better reach-you can get customers from FB and Twitter, whose attention you wouldn’t normally get on a regular basis.
  3. It is open season for your business- you can compete with any other business in your field, if you have solid digital marketing strategy- As long as you can deliver, size really doesn’t matter!

For those of you who may be saying “Angela, this is long!!”  I’ll tell you what is longer! Going about about it the long way round!

Why is digital marketing important? Because……

 

“Life’s too short!”

On that note…….if you need some more practical helpful business tips then please visit my shop and purchase for only £2.99 my ebook “Life’s too short” (So handle your business!). Just click on the book below.

 

Life's Too Short - by Angela R Morris

“Life’s Too Short!” (So handle your business!)  – by Angela R Morris

 

Useful links:

How digital marketing benefits business owners

Tips on digital marketing 

A cost effective digital marketing service

The Power of  Digital marketing

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