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Business Marketing : 5 Helpful tips

Marketing – 5 helpful tips  

All Businesses need some sort of marketing because without it, Businesses will not be able to get the word out to people, which means no customers, no profit and no growth. If you need help improving your marketing then please read on!

  1. Create Instructional videos

Videos can really be effective when it comes to marketing. Although creating a professional looking YouTube video for example may cost a bit of money, there are other ways around this. You can hire a film student to help you out or you could give it a go yourself! YouTube has so many tutorials about how to create processional good quality looking videos, and all you would have to do is follow the steps. LEARN, TEACH yourself, and PRACTICE.

2. Social Networks

This is pretty explanatory of course, join as many social media platforms as you can, then fully engage with them. Sites such as Facebook, Twitter, LinkedIn, Pinterest and Instagram.  On these sites you can create Business accounts and update them as appropriate to paint your business in the best light, to create awareness.

3. LinkedIn

Use this site to its full potential because it has a lot to offer, it is one of the major sites that are actually catered to help with marketing yourself specifically. Do not just add people, join groups and attend events where you can meet potential customers and introduce yourself and your Business. You never know you may meet someone that could help you make more connections and in return you could help them using your business and expertise.

4. Be an expert

Master your craft and make sure you are the best at what you do. Practice makes perfect right! Or close enough.

Becoming an expert means you can find local interest groups that are relevant to your businesses brand and show off your expertise. Meeting new people networking and gaining customers for your business.

5. Learn from other businesses

Ok let’s be realistic…other Businesses may be using techniques that you have not even thought of yet. Use what they use but make it your own because every business has its unique points. Watching other Businesses especially the ones that are similar to yours can help you keep up to date with new technology or social media updates. Their tactics might work for you since they are trying to attract the same audience. Don’t copy, be creative, use the technique make it new and stand out from the crowd.

 

Conclusion

In conclusion Marketing is essential in the world of business, word of mouth will not be enough to get the word out. As long as you market the right product or service to the relevant target audience, your marketing should be successful. Remember there is an audience out there for any product or service. What one person might think is a bad idea, another person may think differently.

So no more excuses time to get started!!

 

 

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What is the plan for Q4 of your business in 2015? 8 tips for you!

AM Total Business Solutions Ltd - www.angelarmorris.com

By Angela Morris

What is the plan for Q4 of your business in 2015?

8 tips for you!

Hi Everyone

Can you believe we are about to enter our next quarter of the year in just under 3 weeks? Summer is nearly over and as we hurtle towards the end of the year we need to address what is going to happen in Q4 of 2015 as far as your business is concerned.  Here are 8 questions to ask yourself (Yes, I know I said tips but they are sort of!) which may help you to evaluate what actions you need to take to make this quarter the best in your business so far.

  • Have you managed to review your achievements from this quarter and are you on track with the targets you set? – You did set targets, didn’t you?
  • How does this compare with your previous quarters going back to the beginning of the year? – Not checked yet? Do it now!
  • Is your company actually growing in revenue? – In other words is your income going up or down?
  • What can you do to improve sales and productivity? – More promotions, marketing, networking etc
  • Who could be an asset to your company’s growth? –  There must be key people who can help!
  • When will you contact them? – Do not be proud or procrastinate. Make that call!
  • What additional resources do you need to increase growth? E.g. technology, staff
  • How and when will you acquire them? – Put some dates in your diary today!

2015 goals

Goal setting cannot be underestimated at any level of business. You are not too small to set a goal and you are not too big to set a goal. Getting the picture? Good! Why? Because….

“Life’s Too Short!”

Angela is the Director of AM Total Business Solutions Ltd, a service dedicated to getting you up and running in style as a business. Please feel free to contact me via email or visit my website http://.angelarmorris.com for more information about services and you can sign up for my monthlybusiness newsletter.

 

Further reading

 

 

 

 

 

 

 

How to achieve more next quarter

A guide to evaluate your priorities and set goals

 

 

 

 

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p class=”wp-crosspost-linkback”>What is the plan for Q4 of your business in 2015? 8 tips for you! was originally published on Angela R Morris – Total Business Solutions

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5 ways experts can help to grow your business

AM Total Business Solutions Ltd - www.angelarmorris.com

By Angela Morris

 

5 ways experts can help to grow your business

 

Running a small business has various challenges, however did you know that there are experts out there who can help grow your business?

I love working with people who know more than me! I do not see them as a threat, rather I seem them as my teachers who will help me go further and faster than I would have without them.

One of the common complaints I come across when talking to other small businesses is the fear that other people will steal your customers from you. All I can say about that is if you have made a healthy bond with your client they will remain loyal to you. If that is your reason for not collaborating or working with experts then it may take you a while to get your business up and running.   

attracting people in business

 

So what can experts do for you and your business? Here are 5 areas to consider:

  1. Social media- We all understand the need to keep on the frontline of social media for many of us this is how we keep a “presence” for potential customers. This can also be incredibly time consuming, so unless this is your money maker then maybe you could outsource it?
  2. Accounting- Why not remove the stress of having to get your finance and books straight (unless of course you a very good at this) and get some assistance with this?
  3. A Business Mentor- Go to someone you consider to be a trusted advisor (who won’t steal your clients or contacts) who can support you in keeping focused and not wandering off into unknown territory!
  4. Partnering or collaborating – this can be done for particular ventures or projects which you know you can deliver in part but not the whole thing. This could be very lucrative if you are prepared to take the risk and work with someone else.
  5. Marketing- getting together with an expert who knows their stuff and how you need to promote your particular service is like gold dust! You might just need to pay for a couple of sessions to get you off the ground.

All of this being said it is still your choice how you wish to grow your business however in my humble opinion getting support for the areas which are either too time consuming or not your strength is worth the investment. There are times to be protective over the growth of your business and there are times to attract people with strengths.

If you are a visionary leader or an entrepreneur, you will definitely need time and space to let your creativity flow (those of you in this category know exactly what I mean!) rather than getting bogged down in the nitty gritty of service delivery. Why? Because….

“Life’s Too Short!”

 

Further Reading: (which may help with your forward planning!)

Planning cartoon   

How outsourcing can help your business

What the experts have to say about business

5 reasons to stay motivated in business

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3 Reasons why collaborating in business can be good for you

AM Total Business Solutions Ltd - www.angelarmorris.com

By Angela Morris

3 Reasons why collaborating in business can be good for you

Have you given any thought to collaborating in business? Did you know that this is an option you could consider if you need to give your business a boost?

              So what is “collaborating” in business all about?

A quick definition:  Collaboration enables individuals to work together to achieve a defined and common business purpose.

 

Here are 3 C’s for collaboration and how it could benefit  your business:

 

Invitation

C- Connecting. If you are able to connect with someone who has a business that compliments yours this can be helpful in terms of doing commission splits on referrals which work both ways. As a word of caution: only go with those people you feel comfortable with (irrespective of what they can offer)  and don’t be too diverse in your product/service spread. Remember this is about collaborating not feeling manipulated into doing something you are not really keen on!

C- Contribution. If you are working on a joint business venture (not the same as a legal business partnership) be clear about what each party is bringing to the party! Stay realistic. Do not offer the world, unless you really have the world to give! This will avoid any confusion or resentments when the money starts to come in. No one really complains about effort….until the pot starts filling up and then the word “effort” suddenly takes on a whole new meaning!

tug of war

 

C- Communication. Keep talking to each other. Even the best of relationships breakdown when no dialogue is taking place on a regular basis. As part of your collaborating, it is important that you take responsibility for keeping the other party informed of any important changes. Keep your expectations realistic too! This is also how you build trust between each other. Oh and if you do have “trust issues” then forget about being in business!

If you have not tried collaborating yet, why not look around for someone local who has complementary services to yours? Who knows a great collaboration may be born! Why? Because….

 

“Life’s Too Short!”

 

Further Reading

Further reading

 

 

/The12 habits of highly collaborative organizations

5 reasons why collaboration is essential in todays business-environment

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Whether you are in business or not. You need to vote!

AM Total Business Solutions Ltd - www.angelarmorris.com

By Angela Morris

Whether you are in business or not. You need to vote!

The General Election is upon us and I believe that everyone who can vote, should!

Being a black female and a business woman, I have a lot of reasons to ensure that I do not take for granted the ability to impact change in our nation. How? By putting my “X” in the box when polling day comes on 7th May.

 

I watched the movie “Selma” which was all about black people being opposed for wanting to vote. Well here we are, people of colour!

The story of Emily Pankhurst fighting for the rights of women to vote. Well here we are, ladies!

At one time in Britain, only people who owned land could vote this was changed and…here we all are, citizens of Britain!

vote 1

 

NO EXCUSES!!!

Please do not use “I am busy with my business” as an excuse not to cast your vote as you may regret that apathy when the new prime minister is announced!

Don’t say “It doesn’t matter!” My response to that is to tap you on the shoulder and say “Excuse me, your ignorance is showing!”

Obviously, I am not going to tell you who you should be voting for, nor am I telling you who I am voting for (that’s my business!), what I will say is if you don’t vote then don’t complain about who is in power!

Looking back over history and the story of the vote, in my opinion, it would be a travesty not to maximise our opportunity of liberty and freedom to choose who we believe would be best to help us business owners, through the next few years.

 

LOOKING FORWARD TO THE 7TH OF MAY. WHY? BECAUSE…

Life’s Too Short!