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Business Marketing : 5 Helpful tips

Marketing – 5 helpful tips  

All Businesses need some sort of marketing because without it, Businesses will not be able to get the word out to people, which means no customers, no profit and no growth. If you need help improving your marketing then please read on!

  1. Create Instructional videos

Videos can really be effective when it comes to marketing. Although creating a professional looking YouTube video for example may cost a bit of money, there are other ways around this. You can hire a film student to help you out or you could give it a go yourself! YouTube has so many tutorials about how to create processional good quality looking videos, and all you would have to do is follow the steps. LEARN, TEACH yourself, and PRACTICE.

2. Social Networks

This is pretty explanatory of course, join as many social media platforms as you can, then fully engage with them. Sites such as Facebook, Twitter, LinkedIn, Pinterest and Instagram.  On these sites you can create Business accounts and update them as appropriate to paint your business in the best light, to create awareness.

3. LinkedIn

Use this site to its full potential because it has a lot to offer, it is one of the major sites that are actually catered to help with marketing yourself specifically. Do not just add people, join groups and attend events where you can meet potential customers and introduce yourself and your Business. You never know you may meet someone that could help you make more connections and in return you could help them using your business and expertise.

4. Be an expert

Master your craft and make sure you are the best at what you do. Practice makes perfect right! Or close enough.

Becoming an expert means you can find local interest groups that are relevant to your businesses brand and show off your expertise. Meeting new people networking and gaining customers for your business.

5. Learn from other businesses

Ok let’s be realistic…other Businesses may be using techniques that you have not even thought of yet. Use what they use but make it your own because every business has its unique points. Watching other Businesses especially the ones that are similar to yours can help you keep up to date with new technology or social media updates. Their tactics might work for you since they are trying to attract the same audience. Don’t copy, be creative, use the technique make it new and stand out from the crowd.

 

Conclusion

In conclusion Marketing is essential in the world of business, word of mouth will not be enough to get the word out. As long as you market the right product or service to the relevant target audience, your marketing should be successful. Remember there is an audience out there for any product or service. What one person might think is a bad idea, another person may think differently.

So no more excuses time to get started!!

 

 

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5 Ways to identify your target market in business

AM Total Business Solutions Ltd - www.angelarmorris.com

By Angela Morris

5 Ways to identify your target market in business

 

Hi Everyone

If you are used to reading my blogs you will know that I am a great fan of “first things first” in business. One area of tremendous importance within the world of start-ups and dare I say with any size of business – is identifying your target market.

Your target market can be a person, a company, an organisation which is either voluntary or corporate, it can even be an entity such as a local authority. The important thing is that YOU know who you are trying to reach with your products and services. Did you know that you are more likely to succeed in business when you are strategic in identifying who your target market is?

This is why a business plan is helpful to help you document who is going to benefit from using your business services. If you don’t have a business plan you need one!

In the meantime here are 5 important questions which may help you when you consider identifying your target market:

Target market

 

  1. Who am I selling to? Are they individuals? Businesses? Charities? – As tempting as it is to say “All of them!” can I suggest for now you pick one or two client groups at the most?
  2. Where are they? Do they live in social media land or are they holed up in the building somewhere? – You need to find them!
  3. How am I going to get my product or service in front of them? After all it is one thing to find them but another thing to get in front of them. Especially if you have to negotiate with the “gatekeepers” of your potential clients.
  4. What am I going to say to them which will guarantee a sale when I do get in front of them? Are you “pitch” perfect?
  5. Why should they buy from me? What makes me stand out from the rest who may be offering a similar or even identical service?

 

Finally, if you can get these steps right it will be a great leverage for creating a fantastic marketing tool to reach your audience, however, first things first, please decide who your target market is! Why, Because….

                                                   “Life’s Too Short!”

 

Angela R Morris is the director of AM Total Business Solutions Ltd, dedicated to “Getting you up and running in style!” in your business. More information can be found on her website www.angelarmorris.com where you can also sign up for her monthly newsletter.

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p class=”wp-crosspost-linkback”>5 Ways to identify your target market in business was originally published on Angela R Morris – Total Business Solutions

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What is the plan for Q4 of your business in 2015? 8 tips for you!

AM Total Business Solutions Ltd - www.angelarmorris.com

By Angela Morris

What is the plan for Q4 of your business in 2015?

8 tips for you!

Hi Everyone

Can you believe we are about to enter our next quarter of the year in just under 3 weeks? Summer is nearly over and as we hurtle towards the end of the year we need to address what is going to happen in Q4 of 2015 as far as your business is concerned.  Here are 8 questions to ask yourself (Yes, I know I said tips but they are sort of!) which may help you to evaluate what actions you need to take to make this quarter the best in your business so far.

  • Have you managed to review your achievements from this quarter and are you on track with the targets you set? – You did set targets, didn’t you?
  • How does this compare with your previous quarters going back to the beginning of the year? – Not checked yet? Do it now!
  • Is your company actually growing in revenue? – In other words is your income going up or down?
  • What can you do to improve sales and productivity? – More promotions, marketing, networking etc
  • Who could be an asset to your company’s growth? –  There must be key people who can help!
  • When will you contact them? – Do not be proud or procrastinate. Make that call!
  • What additional resources do you need to increase growth? E.g. technology, staff
  • How and when will you acquire them? – Put some dates in your diary today!

2015 goals

Goal setting cannot be underestimated at any level of business. You are not too small to set a goal and you are not too big to set a goal. Getting the picture? Good! Why? Because….

“Life’s Too Short!”

Angela is the Director of AM Total Business Solutions Ltd, a service dedicated to getting you up and running in style as a business. Please feel free to contact me via email or visit my website http://.angelarmorris.com for more information about services and you can sign up for my monthlybusiness newsletter.

 

Further reading

 

 

 

 

 

 

 

How to achieve more next quarter

A guide to evaluate your priorities and set goals

 

 

 

 

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p class=”wp-crosspost-linkback”>What is the plan for Q4 of your business in 2015? 8 tips for you! was originally published on Angela R Morris – Total Business Solutions

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5 ways to promote your business over the summertime

AM Total Business Solutions Ltd - www.angelarmorris.com

By Angela Morris

5 ways to promote your business over the summertime

Hi Everyone

I hope you are enjoying the fine weather!

A common expectation in business is that summertime brings the “quiet period” we all dread, however this need not be the case. You must remember to promote your business! Yes, I am talking to the entrepreneur which resides in you!

To run a business you need to keep a pipeline filled with potential clients, contracts, deals etc. Never forget that a business will not grow itself! Yes, I know some people have the knack of making it look like that but behind the scenes you can be sure there is a whirlwind of activity in order to keep the money coming in! If you are having a “quiet” period why not do some things to promote your business and get the phone ringing?

There are lots of things you could do to actively promote your business during the summer time. It is a great time to get yourself out there especially if you don’t have a shop front. Who knows come the autumn you may reap a great harvest!

 

Promote

 

Here are 5 simple cost effective ideas for you…

  1. Sign up for a stall at your local festival or carnival to promote your business – they are not expensive at all
  2. Print some brochures and flyers and start talking to people in your local shopping area or high street
  3. Organise a competition or prize draw to build your data bank-  why not be creative about the prize?
  4. Arrange a one-off networking event for lunchtime or evening-  but please make it interesting and fun!
  5. Create a “summer edition” newsletter – another great way to promote services for free

Running a business is not for the faint-hearted but would I have it any other way? Of course not! Why? Because…

     “Life’s Too Short!”

 

 

Useful Reading

 

 

Further reading

 

 

5 cheap ways to market your business

10 low cost ways to promote your business

Promoting your business in the quiet times

 

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p class=”wp-crosspost-linkback”>5 ways to promote your business over the summertime was originally published on Angela R Morris – Total Business Solutions