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5 things to consider when starting your business

AM Total Business Solutions Ltd - www.angelarmorris.com

By Angela Morris

5 things to consider when starting your business

You have printed your business cards, fined tuned your business plan, you have a great marketing plan so why are you not getting any (or very much) business?

Question mark

Remember Edison? Inventor of the light bulb? Let us take a quick look at some of his quotes:

 

  • “I have not failed. I’ve just found 10,000 ways that won’t work.”
  • “Many of life’s failures are people who did not realize how close they were to success when they gave up.”

And my personal favourite:

  • “We often miss opportunity because it’s dressed in overalls and looks like work!”

Here are 5 things to consider when starting your business.

 

  1. PEOPLE PREFER THE EASIEST WAY!

People will seek to accomplish whatever needs to be done with as little effort as possible. They most successful inventions are the ones which make life easier! Think about all the gadgets you use on a daily basis, you have probably traded and upgraded at each opportunity. Why? Because we are quite lazy really. But that’s good, lots of business ideas flow from taking the burden off someone else’s shoulders! Keep your ideas simple.

 

  1. PEOPLE REFUSE TO WAIT!

The old adage “act in haste, repent at leisure” doesn’t really apply to the current generation! We now live in the age of “fast food” and “microwave” dinners. Parallel this with business. Remember that we are now in a society where people are not patient at the best of times and impatient at the worst.  Be careful about promoting a business that requires the customer to wait because they might feel that they are working too hard for your service!

  1. IT IS NOT AS QUICK AS YOU THOUGHT IT WOULD BE!

Regardless of how it may appear meteoric rises for a start-up company are few and far between (Yes, I know you want to be the exception!) so common sense must prevail. How many of you remember the story of the tortoise and the hare? Well starting a business is just like that, slow and deliberate, with no immediate rewards. Please bear in mind the more unique your goods or services, the longer it may take to educate and persuade potential customers of its benefits.  Be prepared for the long-haul and if it comes any quicker, count it as a bonus!

 

  1. BE READY TO KEEP DEVELOPING YOUR BUSINESS

Regardless of how much time you spend carefully crafting your business plan you have to concede that the first, second or even third version of whatever you’re selling won’t be perfect.  It is a process of trial and error to ultimate see what works, what customers really want and what it will take to deliver against those expectations. You need to keep up with the market place no point in selling video tapes when we can download movies!

 

  1. YOU WILL HAVE TO MAKE WISE CHOICES!

Sometimes we just have to decide what not to do! This is a tough one I know, but it is the only path to excellence! Sometimes it is hard to say “No” to a customer especially as a start business and you really want to make some money. I like the following saying “if you chase every shiny penny you see on the sidewalk, don’t be surprised if you end up somewhere you didn’t want to be!”  Of course will be times when trade-offs have to be made and it will take mental discipline to make hard choices. Everyone may be running to you because you’re cheap, but is this the image you want to portray?

 

Don’t be put off! Put it in your business toolkit. Why, Because….

 

“Life’s Too Short!”

Need any extra help or support? Feel free to send me an email: theboss@nullangelarmorris.com

Further reading:

Further reading

 

 

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