As an entrepreneur, it can be a confusing world when you start consider how you are going to manage as well as market your talents to grow your business. When it comes to having multiple skills, this can bring it’s own challenges ( I know this by experience!) and whichever category we find ourselves in, we could all do with a little clarity from time to time, don’t you think?
So this week’s big question is: Are you a Specialist or a Generalist in your business?
What is the definition of a specialist? “a person who concentrates primarily on a particular subject or activity; a person highly skilled in a specific and restricted field”
As with all things in business there are advantages and disadvantages of both. Let’s cover a few points for the specialist:
- You an expert in your chosen field of speciality, what you don’t know not worth knowing!
- Once you find your market, your sales may be easier
- Using the title “specialist” means you can charge more!
- May be difficult to generate regular income due to niche skills
- You may have to turn down jobs or pass work on because you have only one
- Expansion of your business may be difficult
What is the definition of a generalist? “a person competent in several different fields or activities”
Here comes the pros and cons of the generalist:
- You can promote your business to a wider audience.
- You can go back to previous clients and offer additional services.
- You can approach clients with alternative solutions which you could (also) deliver!
- You are likely to have to turn down jobs or referred specialised work
- You have more to manage in terms of project management
- You may have charge lower rates than a specialist
I hope this has helped you on your way to identifying where and how you fit in the business world. There are no wrongs or rights in business however it does help if you know which category you fall into. Why? Because….
“Life’s Too Short!”
On that note have you purchased my game-changing e-book? You don’t need a paypal account to purchase it from my shop at http://angelarmorris.com/shop
p class=”wp-crosspost-linkback”>Are you a Specialist or a Generalist in your business? was originally published on Angela R Morris – Total Business Solutions