5 Ways to identify your target market in business
If you are used to reading my blogs you will know that I am a great fan of “first things first” in business. One area of tremendous importance within the world of start-ups and dare I say with any size of business – is identifying your target market.
Your target market can be a person, a company, an organisation which is either voluntary or corporate, it can even be an entity such as a local authority. The important thing is that YOU know who you are trying to reach with your products and services. Did you know that you are more likely to succeed in business when you are strategic in identifying who your target market is?
In the meantime here are 5 important questions which may help you when you consider identifying your target market:
- Who am I selling to? Are they individuals? Businesses? Charities? – As tempting as it is to say “All of them!” can I suggest for now you pick one or two client groups at the most?
- Where are they? Do they live in social media land or are they holed up in the building somewhere? – You need to find them!
- How am I going to get my product or service in front of them? After all it is one thing to find them but another thing to get in front of them. Especially if you have to negotiate with the “gatekeepers” of your potential clients.
- What am I going to say to them which will guarantee a sale when I do get in front of them? Are you “pitch” perfect?
- Why should they buy from me? What makes me stand out from the rest who may be offering a similar or even identical service?
Finally, if you can get these steps right it will be a great leverage for creating a fantastic marketing tool to reach your audience, however, first things first, please decide who your target market is! Why, Because….
“Life’s Too Short!”
Angela R Morris is the director of AM Total Business Solutions Ltd, dedicated to “Getting you up and running in style!” in your business. More information can be found on her website www.angelarmorris.com where you can also sign up for her monthly newsletter.